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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">steps</journal-id><journal-title-group><journal-title xml:lang="ru">Шаги/Steps</journal-title><trans-title-group xml:lang="en"><trans-title>Shagi / Steps</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2412-9410</issn><issn pub-type="epub">2782-1765</issn><publisher><publisher-name>The Russian Presidential Academy of National Economy and Public Administration</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.22394/2412-9410-2022-8-4-248-275</article-id><article-id custom-type="elpub" pub-id-type="custom">steps-134</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СЧАСТЬЕ В КУЛЬТУРЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>HAPPINESS IN CULTURE</subject></subj-group></article-categories><title-group><article-title>«Вот этот вот дух, когда он есть, это всегда очень здорово…»: как работают культурные атмосферы и за что их любят</article-title><trans-title-group xml:lang="en"><trans-title>“This spirit, when you feel it, it is always very cool…”: How cultural atmospheres work and why do we like them</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9856-3159</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Куприянов</surname><given-names>П. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Kupriyanov</surname><given-names>P. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Павел Сергеевич Куприянов, кандидат исторических наук старший научный сотрудник, Отдел русского народа</p><p>119991, Москва, Ленинский пр-т, д. 32а</p></bio><bio xml:lang="en"><p>Pavel S. Kupriyanov, Cand. Sci. (History), Senior researcher, Department of the Russians</p><p>119991, Moscow, Leninsky Prospekt, 32a </p></bio><email xlink:type="simple">kuprianov-ps@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5874-0835</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Лурье</surname><given-names>М. Л.</given-names></name><name name-style="western" xml:lang="en"><surname>Lurie</surname><given-names>M. L.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Михаил Лазаревич Лурье кандидат искусствоведения доцент, Факультет антропологии</p><p>191187, Санкт-Петербург, ул. Гагаринская, д. 6/1А</p></bio><bio xml:lang="en"><p>Mikhail L. Lurie, Cand. Sci. (Art Criticism) Associate Professor, Department of Anthropology</p><p>191187, St. Petersburg, Gagarinskaya Str., 6/1A</p></bio><email xlink:type="simple">mlurie@inbox.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Институт этнологии и антропологии РАН<country>Россия</country></aff><aff xml:lang="en">Institute of Ethnology and Anthropology, Russian Academy of Sciences<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Европейский университет в Санкт-Петербурге<country>Россия</country></aff><aff xml:lang="en">European University at St. Petersburg<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>01</day><month>02</month><year>2025</year></pub-date><volume>8</volume><issue>4</issue><fpage>248</fpage><lpage>275</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Куприянов П.С., Лурье М.Л., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Куприянов П.С., Лурье М.Л.</copyright-holder><copyright-holder xml:lang="en">Kupriyanov P.S., Lurie M.L.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://steps.ranepa.ru/jour/article/view/134">https://steps.ranepa.ru/jour/article/view/134</self-uri><abstract><p>Статья основана на материале полевых исследований культурных институтов и практик культурной жизни в нескольких российских городах (2019–2021 гг.) и представляет собой первую попытку концептуализации и аналитического описания атмосферы как особого режима производства и потребления культуры. Авторы утверждают, что атмосферы — одновременно и важный элемент современной культурной индустрии, и источник культурного удовольствия особого рода. Феномен «культурных атмосфер» рассматривается в поле исследований атмосферы — направления, которое в последние несколько лет активно разрабатывается в философии и других гуманитарных и социальных науках. Этот теоретический контекст позволяет фокусировать исследовательский взгляд, отталкиваясь от ключевых свойств атмосферы, таких как материальная природа и сверхматериальные эффекты, гомогенность, аффективность, отсутствие дистанции между объектом и субъектом. Анализируя рефлексии и репрезентации опыта культурной жизни своих информантов, авторы демонстрируют, что в дискурсивных конструкциях атмосфера предстает не только характеристикой места или мероприятия, но и самостоятельным источником аффектов, впечатлений и удовольствий, ожидаемых человеком от культуры. Потребление культуры в режиме атмосферы предполагает аффективное участие, определяется субъективными настройками, обеспечиваемыми работой воображения и культурным опытом человека, и таким образом избавляет его от императива «культурного потребления», понимаемого как приобретение готового продукта. Одна из гипотез статьи состоит в том, что именно это качество в конечном итоге наделяет культурные атмосферы особым обаянием.</p></abstract><trans-abstract xml:lang="en"><p>The paper, based on field research into cultural practices and institutions in several Russian cities (2019–2021), is the first attempt to describe and conceptualize atmosphere as a special mode of cultural production and consumption. The authors argue that atmosphere is an important element of modern cultural industry and can provide a special kind of cultural pleasure. The phenomenon of “cultural atmospheres” is considered within the field of atmosphere studies that has become widespread in recent years in philosophy, the humanities and the social sciences. In this theoretical context the research focus is set using key properties of the atmosphere phenomenon such as material nature and supermaterial effects, homogeneity, affectivity, lack of distance between the object and the subject, etc. The authors analyze the reflections and representations of their informants’ cultural life experience and show that atmosphere appears in discursive constructions not only as a characteristic of a certain place or event, but also as an independent source of affects, impressions and pleasures expected from culture. The atmosphere mode of culture consumption, implying relevant attunements provided by the perceiving subject’s work of imagination and cultural experience, free him from the “cultural consumption” imperative understood as the acquisition of a readymade product. One of the authors’ hypotheses is that it is this quality that gives cultural atmosphere a special charm.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>атмосфера</kwd><kwd>культурные атмосферы</kwd><kwd>производство атмосфер</kwd><kwd>субъективные настройки</kwd><kwd>культурное потребление</kwd><kwd>счастье от культуры</kwd></kwd-group><kwd-group xml:lang="en"><kwd>atmosphere</kwd><kwd>cultural atmospheres</kwd><kwd>production of atmospheres</kwd><kwd>subjective attunements</kwd><kwd>cultural consumption</kwd><kwd>happiness from culture</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement>Статья написана в рамках проекта «“Культура счастья”: роль культурных институтов в личном благополучии жителей России», поддержанного Благотворительным фондом Владимира Потанина (проект № СГМ 59-19)</funding-statement></funding-group><funding-group xml:lang="en"><funding-statement>The research is fulfilled as a part of the project “Culture of Happiness: the role of Cultural Institutions in the Personal well-being of Russian Residents”, supported by the Vladimir Potanin Charitable Foundation (project no. 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