The article proposes a challenging nontraditional view of the remarkable, seemingly Russian, sentence coined by the Russian linguist Lev V. Shcherba (1880–1944): Glokaia kuzdra shteko budlanula bokra i kurdiachit bokrionka. In the quite solid extant scholarly literature on this linguistic experiment initiated a century ago, researchers (including Boris A. Uspenskij, in his important 2007 book) have generally sought to follow Academician Shcherba’s own authoritative example and, therefore, repeat, confirm, refine, and/or expand the range of possible semantic interpretations of this grammatically correct but lexically “emptied out” — and thus, at first glance, completely meaningless — Russian linguistic structure. A pioneering step toward a new understanding of the famous glokaia kuzdra phenomenon was taken in 2000 by Fedor N. Dviniatin, who identified the characteristically poetic features of Shcherba’s sentence, treating it as a kind of zaum’ (trans-sense) poem, akin to those by the famous Futurist poet Velimir Khlebnikov (1885–1922). Developing Dviniatin’s insight, the author demonstrates the systematic “artisticity” of Shcherba’s act on many levels: lexical, morphological, phonetic, performative, and editorial, among others. The main constructive principle underlying this act lies, according to the author, in presenting what is basically an artistic text and performance under the guise of a linguistic, i. e. scientific, experiment — and, so far, getting away with it.