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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">steps</journal-id><journal-title-group><journal-title xml:lang="ru">Шаги/Steps</journal-title><trans-title-group xml:lang="en"><trans-title>Shagi / Steps</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2412-9410</issn><issn pub-type="epub">2782-1765</issn><publisher><publisher-name>The Russian Presidential Academy of National Economy and Public Administration</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.22394/2412-9410-2023-9-3-258-276</article-id><article-id custom-type="elpub" pub-id-type="custom">steps-106</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Проекционные об разы в театре: режимы (медиа)присутствия</article-title><trans-title-group xml:lang="en"><trans-title>Projectional images in theatre: Modes of (media)presence</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5232-8951</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Баулина</surname><given-names>П. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Baulina</surname><given-names>P. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Полина Витальевна Баулина - магистр культурологии аспирантка, Аспирантская школа по искусству и дизайну, Факультет коммуникаций, медиа и дизайна</p><p>115054, Москва, ул. Малая Пионерская, д. 12</p><p>Тел.: +7 (495) 621-87-11</p></bio><bio xml:lang="en"><p>Polina V. Baulina - MA in Cultural Studies PhD Student, Doсtoral School of Arts and Design, Faculty of Communications, Media and Design</p><p>115054, Moscow, Malaya Pionerskaya Str., 12</p><p>Tel.: +7 (495) 621-87-11</p></bio><email xlink:type="simple">pvbaulina@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Национальный исследовательский университет «Высшая школа экономики»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>National Research University Higher School of Economics</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>31</day><month>01</month><year>2025</year></pub-date><volume>9</volume><issue>3</issue><fpage>258</fpage><lpage>276</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Баулина П.В., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Баулина П.В.</copyright-holder><copyright-holder xml:lang="en">Baulina P.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://steps.ranepa.ru/jour/article/view/106">https://steps.ranepa.ru/jour/article/view/106</self-uri><abstract><p>В статье рассматривается феномен (медиа)присутствия как способ проекционного воплощения объектов в театре. На материале западноевропейских постановок 2000–2010-х годов описаны техники использования в спектаклях проекционных поверхностей и устройств. Исследование представляет собой попытку критического описания и каталогизации режимов присутствия с помощью проекционных образов. Теоретико-методологическая рамка, применяемая в статье, включает комплекс идей на стыке театральных, визуальных и медиаисследований, что позволяет охарактеризовать в качестве объекта спектакль как визуальное событие — акт смотрения, перенести фокус внимания с технологических артефактов на процессы медиации присутствия проекционными образами. Для продуктивного описания феномена, которому посвящена работа, введено понятие (медиа)присутствие. (Медиа)присутствие — эффект нахождения в перцептивном поле объектов восприятия, физическое отсутствие которых компенсируется присутствием их экранных эквивалентов. Использование проекционных технологий в театре позволяет достичь такого эффекта, подвергнуть «живое» исполнение медиации. Способы обращения режиссеров к проекционным поверхностям и устройствам активируют несколько режимов перформативного воплощения объектов зрительского восприятия в проекционных образах: «отсутствующее», «распределенное» и «дополненное» (медиа)присутствие. Предложен комплексный анализ режиссерских приемов, практик использования проекционных образов в современном театре, направленных на достижение эффекта присутствия.</p></abstract><trans-abstract xml:lang="en"><p>The article examines the phenomenon of (media)presence as a projectional embodiment of objects in theatre. The aim is to describe techniques of using projectional surfaces and devices in performances, using as material Western European productions of the 2000s and 2010s. We attempt to identify and elucidate the modes of presence through the use of projectional images in theatre. The theoretical and methodological framework employed in the article includes a set of ideas at the intersection of theatre, visual, and media studies. Such a framework makes it possible to define performance as a visual event — the act of looking, and to shift the focus from technological artifacts to the processes of mediation of presence by projectional images. We introduce the concept of “(media) presence” as relevant for a productive description of the phenomenon. (Media)presence is the effect of being in the perceptual field of objects of perception, when their physical absence is compensated for by the presence of their screen substitutes. The use of projectional technologies in theatre allows one to achieve the effect of (media)presence through mediation of “life” performances. The ways in which directors utilize projectional surfaces and devices activate several modes of performative embodiment of perceptional objects through projectional images: “absent”, “composite” and “augmented” (media)presence. The text offers a complex analysis of practices of using projectional images in contemporary theatre aimed at achieving the effect of (media)presence.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>проекционные образы</kwd><kwd>проекционные технологии в театре</kwd><kwd>экран</kwd><kwd>медиализация спектакля</kwd><kwd>медийные средства в театре</kwd><kwd>присутствие</kwd><kwd>живость</kwd><kwd>зрелищность</kwd><kwd>воплощение</kwd></kwd-group><kwd-group xml:lang="en"><kwd>projectional images</kwd><kwd>projectional technologies in theatre</kwd><kwd>screen</kwd><kwd>mediated performances</kwd><kwd>media tools in theatre</kwd><kwd>presence</kwd><kwd>liveness</kwd><kwd>spectacularity</kwd><kwd>embodiment</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">В исследовании представлены идеи, впервые предложенные в магистерской диссертации «Режимы (медиа)присутствия в современном театре», которая была защищена автором статьи в НИУ ВШЭ в 2021 г.</funding-statement><funding-statement xml:lang="en">The investigation presents and improves ideas, first proposed in the master’s thesis “Modes of (Media)Presence in Contemporary Theatre”, defended by the author of the article at the NRU HSE in 2021.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Леман 2013 — Леман Х.-Т. 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